TPL and the TTC Partner to Launch Campaign to Provide Free Ebooks to Commuters
Toronto Public Library (TPL) and the Toronto Transit Commission (TTC), two of Toronto’s most iconic organizations, are thrilled to announce the launch of TTC Reads, an exciting and fun way for commuters to make the most of their travel time. TTC riders are able to access a variety of ebooks, including romance, biographies, travel guides and more – all curated by librarians specifically for commuters.
To access content, TTC customers visit tpl.ca/ttcreads to choose from a number of current and popular books in different categories. Both library card holders and non-library card holders can sample all of the digital content. Library card holders can download the full titles as well as thousands of other ebooks and eaudiobooks available through the library.
BAI Communications, the service provider for the TTC’s free Wi-Fi network, is making it even easier for subway riders to access free ebooks by providing the connectivity needed to access the TTC Reads website. A direct link to the website will be available on the TCONNECT login page for most device types.
TPL will also be hosting activations at TTC subway stations mid-September to sign up commuters for library cards and demonstrate ebook borrowing. Anyone who lives, works, goes to school or owns property in Toronto qualifies for a free library card to access all of TPL’s free digital and physical resources, services, programs and more.
The TTC Reads campaign also introduces Torontonians to their library’s new visual identity – a bold, vibrant and contemporary direction that signals the ongoing transformation of TPL. For more information about TPL’s new visual identity, visit tpl.ca/activate.
“TPL is continually evolving to meet the growing needs of our customers and all Torontonians,” says Vickery Bowles, City Librarian. “Through this partnership with the TTC, we’re looking forward to welcoming new people – and reminding existing library customers – to take advantage of everything their library has to offer, whether in branches, online, at home, in the community and even during their commutes.”
“The TTC strives to provide riders with exceptional opportunities that are unique to them,” says Jaye Robinson, Chair of the TTC. “This initiative with Toronto Public Library is a perfect example of that. Now, TTC riders can make the most of the fantastic resources that are available to them through their library.”
About Toronto Public Library
Toronto Public Library is one of the world's busiest urban public library systems. Every year, 19 million people visit our branches in neighbourhoods across the city and borrow 32 million items. To learn more about Toronto Public Library, visit our website at tpl.ca or call Answerline at 416-393-7131. To get the most current updates on what's happening at the library, follow us on Twitter @torontolibrary.
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