Library Joins in National ‘What Did You Read Today?’ Campaign

November 15, 2012 | Media Relations

Comments (0)

Fun online contests part of larger public awareness initiative to make reading a national priority 

Toronto  (Thursday, November 15, 2012) - Toronto Public Library will be participating in the National Reading Campaign’s “What did you read today?” public awareness initiative, announced today with the launch of two fun online contests – one for children and one for the general public.

The “What did you read today?” contests are intended to engage Canadians in the National Reading Campaign’s broader goal of making reading a national priority. Over the months to come, the National Reading Campaign will ask “What did you read today?” to Canadians in advertising, through promotions and events, and especially via a dynamic website where readers can drop in to talk, share and build a reading society.

“Toronto Public Library has always been a passionate advocate for the importance of reading, not just as a foundation of school and life success, but as a lifelong source of pleasure and learning,” said Jane Pyper, City Librarian. “That’s why we are a strong supporter of the work of the National Reading Campaign and we’re so pleased to be promoting and participating in their “What did you read today?” initiative. We hope that library customers young and old will join in the conversation and share what it is that they’ve read and why reading matters.”

Kids’ contest

Toronto Public Library will be promoting and participating in the National Reading Campaign “What did you read today?” contest for children by creating “What did you read today?” spaces in participating library branches where kids can post what they’re reading and engage in discussions about reading in its many forms. Library staff will tweet pictures of their “What did you read today?” spaces, becoming eligible to win $1,000 in new books for their library.

General public contest

On its website, in its branches, and through its social media channels, Toronto Public Library will encourage library customers and followers to enter the contest by tweeting what they’ve read today to @readingcampaign with the #whatdidyoureadtoday? hashtag. Their tweets will enter them to win one of ten Kobo™ eReaders pre-loaded with a selection of eBooks.

Entrants can share a title, author or even the type of reading material that they’re reading, like a magazine or graphic novel, because all reading matters. As an added bonus, Kobo will donate $1 to the National Reading Campaign for every contest entry tweet received, up to $10,000, to help grow reading in Canada.

About the National Reading Campaign

Since 2008, the National Reading Campaign has brought together people from every region of Canada who are concerned about Canada’s changing reading habits. We represent school and public librarians, parents, readers, educators, writers, students, book and magazine publishers, booksellers, reading promoters, and everyone involved in reading in Canada. Through the development of a National Reading Plan, “What Did You Read Today”, summits, and many other efforts, we aim to make reading a national priority, because when Canada reads, Canada grows. In 2012, the National Reading Campaign  was incorporated as a not-for-profit organization. Visit to learn more.

About Toronto Public Library

Toronto Public Library is the world's busiest urban public library systems. Every year, more than 19 million people visit our branches in neighbourhoods across the city and borrow over 33 million items. To learn more about Toronto Public Library, visit our website at or call Answerline at 416-393-7131. To get the most current updates on what's happening at the library, follow us on Twitter @torontolibrary.


Media Contact:

Ana-Maria Critchley, 416-393-7212,