6 Things To Do to Improve Your Profile on LinkedIn®

July 4, 2014 | Charlene

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LinkedIn® is a great way to network with people online specifically for professional purposes.  It allows you to develop and maintain contacts with people in your industry, join professional groups, connect with people who you already know, search for jobs in your field and yes, find employment.  With that in mind, why not optimize your marketability by using all that LinkedIn® has to offer?

Here are 6 things that you can do to improve your profile:

1) Your professional headline should be attention-getting so make it count

Use searchable keywords so that people can easily find you.  If a recruiter is seeking specific skill sets, those keywords will determine whether or not your profile comes up.

2) Adding a Photo

Adding a professional looking profile picture increases your chances of having your profile viewed by someone than someone without a photo.  Most people want to put a face with a name therefore, a sharp looking photo with good lighting, and a neutral background is one way to get you recognized. 

3) Network 

LinkedIn® allows you to join up to 50 groups.  Joining an active group gives you the opportunity to post comments and or articles, participate in threads and discussion boards and make connections with people.  This is a great way to diversify your contact list.  Connecting with individuals, groups and organizations allows you to grow your network of people.

4) Fill Out Your Summary/Experience/Education/Skills Sections

Your summary should be short and succinct.  It should reflect who you are and what kind of professional qualities you bring to the table.  Highlight and repeat certain keywords you want people to use to find you.   Remember, searchability is key to getting your profile viewed by people.  Your experience and education provide the basics of your profile page.  You can also start with the most important skills in this section. Consider adding interactive media content to enrich your profile.  Remember that it is not necessary to include all of your past positions in the Experience Section. Tailor your resume to the job you are seeking so that potential employers and or recruiters can see your relevant skills and accomplishments clearly layed out. 

5) Recommendations

Be bold and ask key contacts for a recommendation.  Recommendations highlight your strengths and top skills and gives credibility to your character and work ethics.  

6) Search for jobs

Search and apply for jobs using the Job Search page.  You can also create email alerts for any new job posting that comes out based on your job search criteria.  

Improving your online profile on LinkedIn® can lead to positive results but you have to put in the effort to make it work for you.  And if you don't have a LinkedIn® account, this is the perfect time to register and begin marketing your own specific brand!   

For further reading, consider borrowing some of the titles listed below.   

         Linkedin For Dummies        Use Social Media to Find Your Dream Job       Maximum Success with Linkedin

And if that isn't enough, why don't you sign up for a LinkedIn® class at North York Central Library?  To register, please call or visit the Business Department on the 4th floor.  Seating is limited and participants must have an existing LinkedIn account. Classes will be held 2-3 pm on July 10th, September 11th and November 13th in the Learning Centre.

(LinkedIn® image source: flexjobs.com)