Two New Business Resources
If you're a professional in the fields of marketing, accounting, HR , finance, business strategy or management, you're in luck. Your library card now gives you access to two new online resources for business research: Business Source Complete, and home access to CARDonline.
Business Source Complete
Stay on top of the latest business research. Business Source Complete is a database that gives you access to business journals, company and industry profiles, SWOT analyses, country reports, business videos, case studies and conference papers. It includes over 1,000 global Open Access journals. In some cases, articles are available through Business Source Complete before they appear in print. There's in-depth, full-text coverage of many available journals: Harvard Business Review is full-text from 1922, Fortune is from 1992, Forbes from 1990 and Rotman from 2013.
You can save articles, share links with other library cardholders, and set alerts for new articles on a given subject. Available titles range from the mainstream (Bloomberg Business Week) to the extremely niche (Australian Journal of Emergency Management). There's something for every interest. Browse a complete list of Journals.
Pro tip: Want to see if we have a particular journal in one of our databases? Use our Online Magazine, Newspaper & Journal Title Search (available in the Articles & Online Research section of tpl.ca).
Here are a few examples of the kinds of articles you can find in Business Source Complete (you'll need to log in with your library card number and PIN to read them):
Harvard Business Review, Nov. 1, 2021: How to Succeed Quickly in a New Role by Rob Cross, Greg Pryor and David Sylvester (PDF)
Fortune, Oct./Nov. 2021: Welcome to the TikTok Economy by Jeffrey M. O'Brien and Joe Torino (HTML, PDF, Flipster eMagazine)
Forbes, Oct./Nov. 2021: The Croesus of Crypto by Steven Ehrlich and Chase Peterson-Withorn (HTML, PDF)
Rotman Management Magazine, Fall 2021: Strategic Foresight: How to Think Like a Futurist by Amy Webb (HTML, PDF)
For more information on Business Source Complete, read the Getting Started Guide.
CARDonline - now available from home
CARDonline is a database of Canadian advertising rates, data and media planning information for advertising, marketing, public relations and communications professionals. Previously, it was only available in person at research and reference libraries. It is now available from anywhere, if you log in through the Toronto Public Library website with a valid library card.