Does Your Business Have a Brand Strategy?

March 26, 2018 | Christina

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Marketing Strategy
Photo Credit: geralt

Many business owners are aware of or have a business plan. But, does your business have a brand strategy? Are you interested in learning more about marketing? If so, come to the library for additional information.  

Join Daryl D'Souza, founder of Lou Dawg's Southern BBQ franchise, in a discussion:

Marketing for Small Business
Monday, April 9, 2018  6:30 - 8 p.m.
Hinton Theatre, 3rd Floor, Toronto Reference Library

Daryl outlines how to develop a well-defined brand strategy, find and position to your target market(s), drive competitive advantage, and build significant online and offline brand equity.

Daryl D'Souza
Daryl D'Souza is a passionate entrepreneur. Over the years, Daryl has taught a variety of courses in Marketing Fundamentals and Sales as a contract professor at Ryerson University's Ted Rogers School of Hospitality & Tourism Management and The Chang School of Continuing Education. His experience in managing small businesses and growing a restaurant from one location to an expanding franchise with locations throughout Southwest Ontario, combined with several years of lecturing at Ryerson University, allows Daryl to combine fundamental theory with relevant life concepts.

This program is being offered in partnership with

The Chang School of Continuing Education  Ryerson University

Below are a few, recent titles on the topics of Marketing, Branding (Marketing) and Marketing - Planning that may be of assistance to you and/or your small to medium-sized enterprise:

Brand Intimacy   Building a Story Brand

Marketing Plan Handbook      The Participation Game

Brand Aid    Malcolm McDonald on Marketing Planning