The Toyota Way

February 15, 2018 | Raya

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Tatsuro Toyada, son of Toyota founder Kiichiro Toyoda, died of pneumonia at the age of 88 on December 30, 2017. He was Toyota's seventh president, a post he held until 1995 when he stepped down and assumed other duties within the company. During his tenure as president, he spearheaded a joint-venture assembly plant with General Motors in California called NUMMI (New United Motor Manufacturing Inc). It began production in 1984 and its success became the blueprint for international collaborations in the automotive industry.

As NUMMI's first president, he introduced Japanese manufacturing techniques and corporate culture, as well as a new style of labour-management relations while maintaining the trust and morale of the unionized American workforce.

Toyoda’s father, Kiichiro Toyoda, founded the company in 1937. He succeeded his brother Shoichiro Toyoda as company president. The current president, Akio Toyoda, is Shoichiro Toyoda’s son.

To read more about the history of Toyota and their management and leadership style, take a look at these books:


 Toyota Culture Toyota Way to Service Excellence Toyota Way to Lean Leadership How Toyota became #1

Extreme Toyota Management lessons from Taiichi Ohno Clean Car Wars Lexus the Relentless Pursuit