Market Research with Library Resources

February 1, 2016 | Christina

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Market Research with Library Resources 

Toronto Public Library provides information in a variety of formats. These include downloads and ebooks, DVDs, articles and online research. Additional help is available by consulting a librarian in the branch, calling Answerline (416-393-7131), or by using our email or online chat service, Ask a Librarian. You can also Book a Librarian (a 30-to-60 minute personal appointment with a librarian).

Getting Started 

The Business, Science and Technology Department of the Toronto Reference Library (3rd floor) has many resources related to market research. For additional information please ask at the Information Desk.

Searching the Library Catalogue Using Suggested Subjects or Keywords


Associations – Canada – directories

Business enterprises – Canada - statistics

Canada – economic conditions – statistics

Consumers – research

Consumer behaviour - research

Economic indicators – Canada

Industries - Ontario - Toronto region - directories

Internet marketing

Marketing research

Marketing research – Canada

Marketing research - methodology

Marketing – Canada - periodicals

Market surveys – Canada

Market surveys – Canada – statistics

New products – management

Questionnaires - methodology

Small business - Canada - finance - statistics


Market surveys                              

Market research

Marketing management   

Marketing plans

Marketing strategy


Checking the Shelves

Relevant call numbers:









Suggested Titles

General Market Research and Survey Techniques

Big Data Marketing Essentials of Marketing Research Handbook of Persuasion and Social Marketing
Big Data
Essentials of
Marketing Research
Handbook of Persuasion
and Social Marketing

Marketing Research Essentials Market Research in Practice Marketing with Social Media
Marketing Research
Market Research
in Practice
Marketing with
Social Media

Membership Economy Small Business Marketing Write Your Business Plan
Small Business
Write Your
Business Plan

Business / Industry Performance 

RMA  Annual Statement Studies

Company Information 

Contact Toronto

Ontario Business-to-Business Sales & Marketing Directory. 4 vols. 

Regional Directory.  Ontario [Dun & Bradstreet]

Scott’s Directories:  Ontario Business. 4 vols.

Using Online Sources

Toronto Public Library provides access to a wide range of online resources, such as downloads and eBooks, as well as articles and online research. Most of these resources can be accessed outside the library from the Library's website with a valid Toronto library card.

Find Your Way…Downloads & eBooks

Click on Downloads & eBooks from the FIND YOUR WAY section of the Library's homepage. Click on eBooks & Digital Content: Start Here to find Getting Started with Library eBooks. From the Downloads & eBooks page, select OverDrive eBooks and eAudiobooks. Our largest eBook collection, OverDrive includes current non-fiction, videos and audiobooks. Click on Business & Careers under eBook Nonfiction to browse all titles in this category.   

Find Your Way…Articles & Online Research

Click on Articles & Online Research from the FIND YOUR WAY section of the library’s homepage, select Databases & Research Tools by Topic and then Business & Careers. (Or, just enter the title of the database in the main search box of the homepage, or browse using the A – Z List of All Databases).

Suggested Databases:

Marketline (available at TRL and NYCL branches only)

Scott’s Business Directories Online

Safari Tech & Business Books Online

Find Your Way…Small Business                                         

Click on Small Business from the FIND YOUR WAY section of the library’s homepage to find Spaces to Meet and Work, Expert Staff Assistance, Specialized Business Resources, and business-related Programs and Seminars.

Recommended Websites 

Click on Books, Video, Research and More from the library’s homepage, select Recommended Websites, and then Business, Finance and Economics. To find websites on doing market research click on Small Business and Entrepreneurship/Research Tools.           


Demographic Information

Census Profile, 2011 Census

NHS Profile [National Household Survey], 2011 Census

Report on the Demographic Situation in Canada, 2008 to 2012  

Business/Industry Performance/Company Information

Canadian Companies Capabilities

Financial Performance Data

Key Small Business Statistics

SEDAR Issuer Profiles

SME Research and Statistics

Toronto Industry Profiles

Additional Sources


Various associations and organizations produce newsletters and websites. They may contain very specific and specialized information and are useful sources of information regarding news, developments, new products and suppliers in an industry. For example, in Canada the Restaurants Canada and the Retail Council of Canada have websites with statistics on their industries and major trends.


Canadian Business


Financial Post [section of National Post]

Financial Post Magazine

Report on Business [section of Globe and Mail

Trade Publications and Directories 

Trade publications often contain information on competitors and new products. They may also have information about industry developments, issues, forecasts and market surveys. Trade, professional or business associations (e.g. local Chamber of Commerce) can be another good source for market information. These associations may have market research available pertaining to their industry. These reports can sometimes be purchased. In some cases, this material will be sold only to members.

Vertical Files – Industry Files 

Located behind the Business, Science and Technology Department Information Desk, they include recent printouts and clippings from various sources for Canadian industries. Press releases, pamphlets and other sources of information about industries may also be included.

See Also

Business Directories : City of Toronto and Area
Researching a Canadian Company
Researching a Canadian Industry
Starting a Small Business in Canada