Making it in the Music Industry (Part 1)

May 11, 2018 | Will

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image from toned records

Are you a musician? Or a music lover, in general?

Have you ever considered making a career out of your passion for music? Or maybe you are already in the business, and would like to build your experience, increase your revenue, or sharpen your skills.

If so, then this post is for you!

The Toronto Public Library has a ton of books on making it in the music industry!

In Part 1 of this series, we will focus on the music industry in general, and highlight some of our books on music marketing, artist management, music production and record labels.

Let's get started!

The Music Industry (in general)

All You Need To Know About the Music Business (Canadian Ed.)
All You Need To Know About the Music Business (Canadian Ed.) by Donald S. Passman & Chip Sutherland

Donald Passman, one of the most trusted music law­yers in the United States, offers his sage advice for creating, selling, sharing, and protecting your music in the Infor­mation Age in this updated Canadian edition of "All You Need to Know About the Music Business". And now Cana­dian musicians have a voice of their own, as Chip Sutherland, one of Canada’s most distinguished enter­tainment lawyers, offers insight into the industry trends and particulars of the Great North.

music business handbook
Music Business Handbook and Career Guide (11th Ed.) by David Baskerville

This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry... Readers new to the music business and seasoned professionals alike will find David and Tim Baskerville’s handbook an indispensable resource, regardless of their specialty within the music field... The fully updated eleventh edition includes coverage of key topics such as copyright, licensing, songwriting, concert venues and the entrepreneurial musician. Uniquely, it provides career-planning insights on dozens of job categories in the diverse music industry.

The future of the music business
The Future of the Music Business (4th Ed.) by Steve Gordon

"The Future of the Music Business" provides a road map for success by explaining legal fundamentals including copyright law's application to the music business, basic forms of agreement such as recording, songwriting and management contracts, PLUS the rules pertaining to digital streaming, downloading and Internet radio. This book also shows exactly how much money is generated by each of these models, and details how the money flows to the principal stakeholders: artists, record labels, songwriters and music publishers.

Further Reading:

Music Marketing

Music marketing by king
Music Marketing: Press, Promotion, Distribution, and Retail by Mike King

A Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy.

Web Marketing for the Music Business
Web Marketing for the Music Business (2nd Ed.) by Tom Hutchinson

Learn to create a powerful online presence that captures your audience... Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice...This is the perfect book for do-it-yourself musicians, managers and labels who want to maximize sales and exposure, or industry professionals seeking information on new media.

Return of the Hustle

Return of the Hustle: The Art of Marketing with Music by Eric Sheinkop

A strong music strategy is fundamental to the success of television, film, brands and video games... Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In "Return of The Hustle", a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates.

Further Reading:

Artist Management

Artist management

Artist Management for the Music Business (3rd Ed.) by Paul Allen (also available in ebook format)

Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their *own* careers... Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career. "Artist Management for the Music Business" has the tools to support any new or experienced artist manager.

Managing Artists in Pop Music
Managing Artists in Pop Music by Mitch Weiss & Perri Gaffney

Through stories of real-life famous artist-manager teams, the authors analyze, criticize and detail what a manager ought to learn to be an effective advisor and representative. The book teaches future music managers and artists how to acquire clients, negotiate contracts, develop image, administer taxes and finances and deal with promoters, media, attorneys and unions. A special chapter addresses artists, advising them on what to look for in a manager, how to sign fair management contracts, and how to avoid career manipulation.

This Business of Artist Management
This Business of Artist Management (4th Ed.) by Xavier M. Frascogna Jr. & H. Lee Hetherington

This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples, as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers and artists.

Further Reading:

Music Production

Music Production by Ferreira
Music Production: Recording: A Guide for Producers, Recordists and Musicians by Carlos Lellis Ferreira

Author Carlos Lellis Ferreira walks you through the recording process, bringing aesthetic considerations into each discussion. Learn visually with detailed diagrams and clear explanations of best practices. Unlike many other recording books, "Music Production: Recording" is organized around real-world scenarios, with details about roles and responsibilities that help you navigate through key stages of production.


Welcome to the Jungle

Welcome to the Jungle: A Success Manual For Music & Audio Freelancers by Jim Klein

Thousands of people try to make it as freelancers in the music and audio industries. Most of them fail, and not because they lack talent or the will to succeed. They fail because no matter how much training they've received or how hard they've practiced, they don't know how to face the challenges that await them in the "real world."... Jim Klein has not only the knowledge of what it takes to succeed as a freelancer in the competitive fields of music and audio, but also the understanding of exactly what the new aspirant needs to know to take on that world. Klein has crafted his advice into a book that is detailed, complete, and easy to understand.

The Business of Audio Engineering
The Business of Audio Engineering (2nd Ed.) by Dave Hampton

Whether you're an independent studio engineer, a live sound operator, a broadcast technician, a post-production specialist, or a student diving headfirst into the real world... "The Business of Audio Engineering" is written just for you. The author shares modern-day approaches that will dramatically increase your chances for success in the audio business.

Further Reading:

Record Labels

Start your own record label
Start and Run Your Own Record Label by Daylle Deanna Schwartz

"Start and Run Your Own Record Label" is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: balancing on and offline promotion and marketing; making the most of online resources (social-networking sites, blogs, ringtones, videos, radio and more); using digital distribution profitably; licensing your recordings for use in the media; and marketing music overseas.

The Art of Music Publishing
The Art of Music Publishing by Helen Gammons (also available in ebook format)

Prepare yourself for a career in music publishing and understand this complex but profitable part of the music business. Author Gammons walks you through all you need to know: understanding the role of the publisher; copyright; managing rights; income streams; and contracts. Learn how, when and where income is generated in all the current areas of business, as well as exploring the new industries offering new income streams and the business models that are developing.

Record label marketing

Record Label Marketing (3rd Ed.) by Amy Macy (also available in ebook format)

"Record Label Marketing, Third Edition" is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. The book addresses classic marketing concepts while providing examples that are grounded in industry practice.

Further Reading:

Stay tuned!

Part 2 of this series will focus on resources tailored specifically for musicians and singers, highlighting books on songwriting, playing in orchestras and bands, going solo, touring, and performing in operas, musicals, weddings and corporate events.

Until next time!