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Why Twitter Matters? Try These Books to Find Out…

December 3, 2014 | John P. | Comments (0)

On first examination, one might think that the purpose here is to discuss how to use Twitter. If that is what one was seeking, then one will be sorely disappointed, or perhaps partially disappointed. On the other hand, if one was wondering why Twitter has become such a big deal, then consider the following book titles for borrowing from Toronto Public Library collections to find out:

The Tao of Twitter changing your life and business 140 characters at a time Revised Edition

The Tao of Twitter: changing your life and business 140 characters at a time [Revised edition.] / Mark W. Schaefer, 2014. Book.

The Tao of Twitter changing your life and business 140 characters at a time

The Tao of Twitter: changing your life and business 140 characters at a time / Mark W. Schaefer, 2012. Book.

College professor and blogger Mark Schaefer offers the potential Twitter user instruction on the basics of setting up a Twitter account and profile, following a few celebrities, and tweeting about what one is doing at a given time. However, since studies have shown that potentially 60 per cent of Twitter users do not get past these initial steps, Schaefer offers a three part formula for success in the Twitter universe: Targeted Connections + Meaningful Content + Authentic Helpfulness. One must use Twitter regularly in order to gain understanding of it.

Also available in eBook (Access Online) format.  

Read the review in the New York Journal of Books. Read the review on B2Bmarketing.net. 

 

 

Things a little bird told me confessions of the creative mind

Things a little bird told me: confessions of the creative mind / Biz Stone, 2014. Book.

Follow the story of Twitter’s co-inventor: an Internet entrepreneur who made strides in the worlds of blogging (working at Google when Google bought Blogger) and podcasting before co-founding Twitter. Those seeking to make their own opportunities, learn from their mistakes, and harness their creativity may enjoy reading this book. Those seeking to track the rise of Twitter from a start-up to a multi-billion dollar enterprise specializing in microblogging will find Biz Stone’s account to be interesting.

Also available in Audiobook CD, CD Talking Book (Restricted to PRINT DISABLED patrons), and eBook (Access Online) formats.

Read the review in Publishers Weekly. Read the review in The Toronto Star. Read the review in the Washington Post. 

 

 

Hatching Twitter a true story of money power friendship and betrayal

Hatching Twitter: a true story of money, power, friendship, and betrayal / Nick Bilton, 2013. Book.

New York Times columnist and blogger Nick Bilton tracks the metamorphosis of a failing podcasting start-up named Odeo into the social networking and microblogging service Twitter in March 2006 (with the public website coming on stream in July 2006) up to the initial public offering (IPO) in September 2013. A key ingredient in the Twitter story is the relationship dynamics between the major personalities: One co-founder named Noah Glass was forced out even before Twitter came into existence; Co-founder Evan Williams appointed programmer Jack Dorsey as chief executive officer but subsequently became involved in Dorsey’s removal; Evan Williams was later fired in a coup involving Mr. Dorsey who is now Chairman; Dick Costolo is the current CEO. Read the book to see how Twitter itself has been perceived differently by different people, including its founders.

Read the book reviews from the Wall Street Journal, the Independent, the Guardian, and The Verge.

 

 

 

Twitter social communication in the Twitter age

Twitter: social communication in the Twitter age / Dhiraj Murthy, 2013. Book.

Sociology professor Murthy takes an academic approach in examining the economic, historical, political, and yes, social facets of Twitter. Twitter has carved out a unique place in the social media universe but the idea of short message communication can be traced back to the early telegraphs as well as to the notificator message boards of the 1930s on which anyone could leave a message. Naturally, Twitter has a worldwide impact thanks to its tie-in to the Internet, enhancing citizen journalism and social activism (i.e. Arab Spring, Occupy Wall Street), allowing media organizations to tap into news stories from local sources (including reporting disasters and other potentially dangerous events), and connecting celebrities from different backgrounds to connect with their fans and supporters. Dhiraj Murthy also examines medical collaboration by health researchers through Twitter within an ethical context.

For further information, read the International Journal of Communication 7 (2013), Book Review 1240–1242 online or access the same information in portable document format (PDF) by clicking here.

 

 

To view additional books, eBooks, eAudiobooks, and eVideos eligible for borrowing from Toronto Public Library collections on the subject of Twitter, please click here.

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