Market Research with Library Resources
Toronto Public Library provides information in a variety of formats. These include downloads and ebooks, DVDs, articles and online research. Additional help is available by consulting a librarian in the branch, calling Answerline (416-393-7131), or by using our email or online chat service, Ask a Librarian. You can also Book a Librarian (a 30-to-60 minute personal appointment with a librarian).
The Business, Science and Technology Department of the Toronto Reference Library (3rd floor) has many resources related to market research. For additional information please ask at the Information Desk.
Searching the Library Catalogue Using Suggested Subjects or Keywords
Checking the Shelves
Relevant call numbers:
General Market Research and Survey Techniques
|Handbook of Persuasion
and Social Marketing
Business / Industry Performance
Using Online Sources
Toronto Public Library provides access to a wide range of online resources, such as downloads and eBooks, as well as articles and online research. Most of these resources can be accessed outside the library from the Library's website with a valid Toronto library card.
Find Your Way…Downloads & eBooks
Click on Downloads & eBooks from the FIND YOUR WAY section of the Library's homepage. Click on eBooks & Digital Content: Start Here to find Getting Started with Library eBooks. From the Downloads & eBooks page, select OverDrive eBooks and eAudiobooks. Our largest eBook collection, OverDrive includes current non-fiction, videos and audiobooks. Click on Business & Careers under eBook Nonfiction to browse all titles in this category.
Find Your Way…Articles & Online Research
Click on Articles & Online Research from the FIND YOUR WAY section of the library’s homepage, select Databases & Research Tools by Topic and then Business & Careers. (Or, just enter the title of the database in the main search box of the homepage, or browse using the A – Z List of All Databases).
Click on Small Business from the FIND YOUR WAY section of the library’s homepage to find Spaces to Meet and Work, Expert Staff Assistance, Specialized Business Resources, and business-related Programs and Seminars.
Click on Books, Video, Research and More from the library’s homepage, select Recommended Websites, and then Business, Finance and Economics. To find websites on doing market research click on Small Business and Entrepreneurship/Research Tools.
Business/Industry Performance/Company Information
Various associations and organizations produce newsletters and websites. They may contain very specific and specialized information and are useful sources of information regarding news, developments, new products and suppliers in an industry. For example, in Canada the Restaurants Canada and the Retail Council of Canada have websites with statistics on their industries and major trends.
Trade Publications and Directories
Trade publications often contain information on competitors and new products. They may also have information about industry developments, issues, forecasts and market surveys. Trade, professional or business associations (e.g. local Chamber of Commerce) can be another good source for market information. These associations may have market research available pertaining to their industry. These reports can sometimes be purchased. In some cases, this material will be sold only to members.
Vertical Files – Industry Files
Located behind the Business, Science and Technology Department Information Desk, they include recent printouts and clippings from various sources for Canadian industries. Press releases, pamphlets and other sources of information about industries may also be included.