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Start and Run a Business

Market Research with Library Resources

February 1, 2016 | Christina | Comments (0) Facebook Twitter More...

Market Research with Library Resources 

Toronto Public Library provides information in a variety of formats. These include downloads and ebooks, DVDs, articles and online research. Additional help is available by consulting a librarian in the branch, calling Answerline (416-393-7131), or by using our email or online chat service, Ask a Librarian. You can also Book a Librarian (a 30-to-60 minute personal appointment with a librarian).

Getting Started 

The Business, Science and Technology Department of the Toronto Reference Library (3rd floor) has many resources related to market research. For additional information please ask at the Information Desk.


Searching the Library Catalogue Using Suggested Subjects or Keywords

Subjects:

Associations – Canada – directories

Business enterprises – Canada - statistics

Canada – economic conditions – statistics

Consumers – research

Consumer behaviour - research

Economic indicators – Canada

Industries - Ontario - Toronto region - directories

Internet marketing

Marketing research

Marketing research – Canada

Marketing research - methodology

Marketing – Canada - periodicals

Market surveys – Canada

Market surveys – Canada – statistics

New products – management

Questionnaires - methodology

Small business - Canada - finance - statistics


Keywords
      

Market surveys                              

Market research

Marketing management   

Marketing plans

Marketing strategy

 

Checking the Shelves

Relevant call numbers:

330.971

338.09

338.439

337.74097

380.109

658.800

658.83

658.83028 

RMA  Annual Statement Studies


Company Information 

Contact Toronto

Ontario Business-to-Business Sales & Marketing Directory. 4 vols. 

Regional Directory.  Ontario [Dun & Bradstreet]

Scott’s Directories:  Ontario Business. 4 vols.


Using Online Sources

Toronto Public Library provides access to a wide range of online resources, such as downloads and eBooks, as well as articles and online research. Most of these resources can be accessed outside the library from the Library's website with a valid Toronto library card.
 

Find Your Way…Downloads & eBooks

Click on Downloads & eBooks from the FIND YOUR WAY section of the Library's homepage. Click on eBooks & Digital Content: Start Here to find Getting Started with Library eBooks. From the Downloads & eBooks page, select OverDrive eBooks and eAudiobooks. Our largest eBook collection, OverDrive includes current non-fiction, videos and audiobooks. Click on Business & Careers under eBook Nonfiction to browse all titles in this category.   
 

Find Your Way…Articles & Online Research

Click on Articles & Online Research from the FIND YOUR WAY section of the library’s homepage, select Databases & Research Tools by Topic and then Business & Careers. (Or, just enter the title of the database in the main search box of the homepage, or browse using the A – Z List of All Databases).

Suggested Databases:

Marketline (available at TRL and NYCL branches only)

Scott’s Business Directories Online

Safari Tech & Business Books Online


Find Your Way…Small Business                                         

Click on Small Business from the FIND YOUR WAY section of the library’s homepage to find Spaces to Meet and Work, Expert Staff Assistance, Specialized Business Resources, and business-related Programs and Seminars.


Recommended Websites 

Click on Books, Video, Research and More from the library’s homepage, select Recommended Websites, and then Business, Finance and Economics. To find websites on doing market research click on Small Business and Entrepreneurship/Research Tools.           

 

Demographic Information

Census Profile, 2011 Census

NHS Profile [National Household Survey], 2011 Census

Report on the Demographic Situation in Canada, 2008 to 2012  
 

Business/Industry Performance/Company Information

Canadian Companies Capabilities

Financial Performance Data

Key Small Business Statistics

SEDAR Issuer Profiles

SME Research and Statistics

Toronto Industry Profiles


Additional Sources

Associations

Various associations and organizations produce newsletters and websites. They may contain very specific and specialized information and are useful sources of information regarding news, developments, new products and suppliers in an industry. For example, in Canada the Restaurants Canada and the Retail Council of Canada have websites with statistics on their industries and major trends.
 

Magazines/Newspapers

Trade Publications and Directories 

Trade publications often contain information on competitors and new products. They may also have information about industry developments, issues, forecasts and market surveys. Trade, professional or business associations (e.g. local Chamber of Commerce) can be another good source for market information. These associations may have market research available pertaining to their industry. These reports can sometimes be purchased. In some cases, this material will be sold only to members.
 

Vertical Files – Industry Files 

Located behind the Business, Science and Technology Department Information Desk, they include recent printouts and clippings from various sources for Canadian industries. Press releases, pamphlets and other sources of information about industries may also be included.


See Also

Business Directories : City of Toronto and Area
Researching a Canadian Company
Researching a Canadian Industry
Starting a Small Business in Canada

Reading Recommendations from Mike Brcic, 2015 TPL Entrepreneur in Residence

January 2, 2016 | Christina | Comments (0) Facebook Twitter More...

Mike Brcic, 2015 TPL Entrepreneur in Residence, has completed his residency at the Toronto Public Library.  
  

Mike Brcic, 2015 TPL Entrepreneur in Residence
Mike Brcic, 2015 TPL Entrepreneur in Residence

                                                 
Before leaving, Mike recommended a list of books for aspiring entrepreneurs. The titles are:

Entrepreneur Roller Coaster Scaling Up Delivering Happiness
Entrepreneur
Roller Coaster
Scaling Up Delivering Happiness
To Sell is Human Fortune at the Bottom of the Pyramid Start with Why
To Sell is Human Fortune at the Bottom
of the Pyramid
Start with Why

 

Looptail Automatic Customer Getting to Maybe
Looptail Automatic Customer Getting to Maybe
                          Business Model Generation                                
  Business Model Generation  

For more titles, search the Toronto Public Library catalogue with the recommended subjects:

Top 6 Qualities of Great Leaders

December 11, 2015 | Elsa W | Comments (0) Facebook Twitter More...


Image from Flickr's Creative Commons (Steve Depolo). This file is licensed under the Creative Commons, 2.0 Generic.

Consider some of the leaders you have admired, in the past and present, and you will likely see some common traits among them.

Here are some top traits that leaders have:

Integrity - Great leaders not only set the rules, but they live by them. People want to work with a leader they can trust, a leader with morals, values, and honesty. Ultimately, if a leader lacks integrity, they will not be respected, trusted or followed.

Compassion - Great leaders not only have great ambition but great humility. Instead of using their ambitions to inflate their ego, they use them for the greater good. These leaders, like the Dalai Lama, are very effective and inspiring.

Confidence - Having the confidence to make decisions is paramount. Confidence is also reassuring to the rest of the team and will help them feel confident in their leaders.

Creativity - Creative thinking allows leaders to think past the status quo. Also, creative leaders can potentially make the most of too little time, and too much to do with their out-of-the-box thinking.

Intuition - This trait requires a combination of great pattern recognition, wisdom, trend anticipation, personnel insight and confidence. These attributes ultimately lead to successful decision-making, a key skill for leaders.

Visionary - Inspiring the team to see the vision of the successes to come is vital. Visionary leaders are always charging ahead to where they want to be tomorrow.

Although some people just seem to be natural leaders, everyone can learn what it takes to be an effective leader. You can learn how to be a leader through the Library’s subscription to Lynda.com (available for free to TPL customers). Lynda.com offers over 3,500 video tutorial courses led by industry experts on topics including a leadership course. Log into Lynda.com through the library website with your library card to learn how to transform your leadership potential.

Also, check out your local Small Business Network. No two businesses and industries are alike, but successful leadership principles are largely universal. So, learn by emulating what successful business owners and leaders have done to succeed.

What are some other important leadership traits you think should have made this list?

Starting a Small Business in Canada

December 1, 2015 | Christina | Comments (0) Facebook Twitter More...

  Image1 

Starting a Small Business in Canada 

Toronto Public Library provides information in a variety of formats. These include downloads and ebooks, DVDs, articles and online research.  Additional help is available by consulting a librarian in the branch, calling Answerline (416-393-7131), using our email or online chat service, Ask a Librarian. You can also Book a Librarian (a 30 to 60 minute personal appointment with a librarian).

 
Getting Started  
The Business, Science and Technology Department of the Toronto Reference Library and the Business Department of the North York Central Library have many resources related to starting a small business in Canada.  For additional information please ask at their Information Desks.  


Searching the Library Catalogue

Suggested Subjects or Keywords:

Subjects

New business enterprises -- Canada -- Handbooks, manuals, etc.
Small business -- Canada -- Handbooks, manuals, etc.
Entrepreneurship -- Canada -- Handbooks, manuals, etc.

Keywords  

Small Business
           

Checking the Shelves

Relevant call numbers

658.022
658.041
658.11
658.15224
658.4012
658.8
 

Suggested Titles:

General Small Business 

The eventual millionaire: how anyone can be an entrepreneur and successfully grow their startup

Grow:  hot to take your DIY project & passion to the next level and quit your job

Grow regardless:  of your business's size, your industry or the economy--and despite the government!

Run your business, don't let it run you: learning and living professional management

Sell local, think global: 50 innovative ways to make a chunk of change and grow your business

The young entrepreneur's guide to starting and running a business: turn your ideas into money!
 

Business Plans

Business Plans Handbook: a compilation of actual business plans developed by small business throughout North America 

The one-hour business plan: the simple and practical way to start anything new 

Preparing effective business plans: an entrepreneurial approach 

Write your business plan: get your plan in place and your business off the ground

Writing a convincing business plan 


Using Online Sources

Toronto Public Library provides access to a wide range of online resources, such as downloads and eBooks, as well as articles and online research. Most of these resources can be accessed outside the library from the Library's website with a valid Toronto library card.

 
Find Your Way…Downloads & eBooks

Click on Downloads & eBooks from the FIND YOUR WAY section of the Library's homepage. Click on Downloads: Start Here to find Getting Started with Library eBooks and Help for new users. From the Downloads & eBooks page, select OverDrive eBooks and eAudiobooks. Our largest eBook collection, OverDrive includes current non-fiction, videos and audiobooks. Click on Business & Careers under eBook Nonfiction to browse all titles in this category.    


Find Your Way…Articles & Online Research

Click on Articles & Online Research from the FIND YOUR WAY section of the library’s homepage. Select Databases & Research Tools by Topic and then Business & Careers. (Or, just enter the title of the database in the main search box of the homepage, or browse using the A – Z List of All Databases).

Suggested Title:

Safari Tech and Business Books Online 


Find Your Way…Small Business    
                                  

Click on Small Business from the FIND YOUR WAY section of the library’s homepage to find Spaces to Meet and Work, Expert Staff Assistance, Specialized Business Resources, and business–related Programs and Seminars.


Recommended Websites 

To find websites on Small Business and Entrepreneurship, click on Books, Video, Research and More from the library’s homepage, select Recommended Websites, and then Business, Finance and Economics. 

Suggested Websites:


Demographic Information

Census Profile, 2011 Census

NHS Profile [National Household Survey], 2011 Census

Report on the Demographic Situation in Canada  


Business/Industry Performance/Company Information

Canadian Companies Capabilities

Financial Performance Data

Key Small Business Statistics

SEDAR Company Profiles

SME Research and Statistics

Toronto Industry Profiles


Additional Sources


Magazines/Newspapers

Canadian Business


Vertical Files – Industry Files

Located behind the Business, Science and Technology Department Information Desk at the Toronto Reference Library, they include recent printouts and clippings from various sources for Canadian industries. Press releases, pamphlets and other sources of information about industries may also be included.


See Also

Business Directories : City of Toronto and Area
Market Research with Library Resources  (to be published in the near future)
Researching a Canadian Company
Researching a Canadian Industry

 

Raising $$$ for Startups

November 13, 2015 | Christina | Comments (0) Facebook Twitter More...

2015 Entrepreneur in Residence at TPL

Mike Brcic

Mike Brcic

Mike Brcic, TPL's Entrepreneur in Residence and founder of Sacred Rides, leads a panel discussion and Q&A on fundraising options available to Canadian entrepreneurs, with experts from the crowdfunding, banking, and equity sectors.


This popular program will be offered twice:

Thursday, November 19, 2015
6:30 pm - 8:00 pm
Toronto Reference Library, Atrium - 1st Floor

Guest Speakers:
Ilana Ben-Ari, Twenty-One Toys
Pat Cook, Tormont Group
Susan Henry, Alterna Savings
Nena Kulakovska, Business Development Bank of Canada

and

Tuesday, December 1, 2015
6:30 pm - 8:00 pm
North York Central Library, Auditorium

Guest Speakers:
To be announced.

These two events are free and all are welcome.


If unable to attend, visit the Business & Personal Finance blog for advice written by Mike.   Read his very interesting blog Starting a Business has never been Easier.   It is filled with many suggestions and links to useful tools and resources for entrepreneurs. 


Remember to check out the available resources for entrepreneurs and/or small businesses in relation to raising $$$ for your small business at the Toronto Public Library.  The Business & Personal Finance Blog Financing Your Business provides a summary of recent titles that are available.
 

For other Small Business programs throughout the Toronto Public Library system, visit the Small Business Programs & Seminars web page.

Intellectual Property for Small Business

November 11, 2015 | Elsa W | Comments (0) Facebook Twitter More...

Intellectual property (IP) refers to the creative products of the mind such as inventions, music and literary works which are protected by a set of laws and legal rights including copyright, trademark, patent, industrial design.

Intellectual property can:

  • Establish rights and ownership of intellectual creation, enabling IP owners to profit from their creative efforts.
  • Prevent competitors from copying a business' product or service.
  • Secure a business' unique identity and image.

For many start-ups, the only advantage they have is a better way of doing something. As a small business owner, you should consider your IP asset planning as an essential part of your business strategy. Learn more about what intellectual property is and its importance to entrepreneurs by attending this upcoming seminar at North York Central Library.

 

WHEN: Thursday, December 3, 6:30 pm

WHERE: North York Central Library, Auditorium

WHAT: Intellectual Property: What's In it For Me?

WHO: Mark Biernacki, Partner at Smart & Biggar

Registration is FREE. Click here to register.

 

If you cannot make it to this event, check out the following recent titles on intellectual property:

The inventor's bible : how to market and license your brilliant ideas Guide to intellectual property : what it is, how to protect it, how to exploit it The innovative entrepreneur

  The innovation handbook how to profit from your ideas, intellectual property and market knowledgeCanadian copyright lawWhat's wrong with copying?

The mom inventors, inc. handbookThe eureka myth : creators, innovators, and everyday intellectual propertyIntellectual property : the tough new realities that could make or break your business

Do you have what it takes to be an entrepreneur?

October 17, 2015 | Christina | Comments (0) Facebook Twitter More...

 Do you have what it takes to be an entrepreneur? 

Mike Brcic 
On Wednesday, October 21st, 2015, Mike Brcic, TPL's 2015 Entrepreneur in Residence & founder of Sacred Rides, and a panel of five 'real-life' entrepreneurs held a lively discussion on life as an entrepreneur; i.e. the struggles, successes, and failures.  

The five guest speakers were:

If you missed this event, check out the following recent titles on entrepreneurship or small business start-ups:

Passion into Profit Any-thing You Want Startup Opportunities
Passion into Profit Any-Thing You Want Startup Opportunities

For additional information, search the Toronto Public Library catalogue with the recommended subjects:

  • Entrepreneurship
  • New Business Enterprises
  • Small Business - Management

2015 Entrepreneur in Residence at TPL is Mike Brcic, Founder of Sacred Rides

September 1, 2015 | Christina | Comments (2) Facebook Twitter More...

Mike Brcic, founder of Sacred Rides, is this year's Entrepreneur in Residence at Toronto Public Library.

Mike Brcic

Sacred Rides is ranked the "#1 Mountain Bike Tour Operator on Earth" by National Geographic Adventure Magazine and the "World's #1 MTB Outfitter" by Outside MagazineSacred Rides has helped 10,000+ people live life to the fullest through mountain bike adventures in some of the most spectacular places on earth.

In 1996, Mike Brcic founded the company based on his passion for mountain biking and travel.  His company has expanded to over 50 adventures in 15 destinations around the world, pioneering the world of mountain bike travel.

Through his travels and work, Mike Brcic visited many rural areas in the developing world where lack of access to reliable transportation provided a significant barrier to escaping poverty. He has co-founded a charity, Bikes Without Borders, that uses bikes as a tool for development in communities in need. The charity does this both locally and internationally.  

As former Dean of Social Entrepreneurship at the Centre of Social Innovation, a role that ended in March 2015, Mike Brcic worked with hundreds of entrepreneurs, "all striving to make change in the world while making money". Mike Brcic notes, "Success in the world of entrepreneurship is no easy feat, especially if your business also carries a social mandate that can often hinder profitability, but for those who can balance growth and social good, it's a compelling model." 

Moreover, Mike Brcic offers courses such as Social Entrepreneur Bootcamp. The course is described as being "the ultimate workshop/training for entrepreneurs looking to change the world". Online entrerpreneurship courses are likewise offered. 

This year, Toronto Public Library's Entrepreneur in Residence will conduct six entrepreneurial programs, meet one-on-one with entrepreneurs as well as blog about entrepreneurship

Visit the Entrepreneur in Residence web page to find out how to apply for free one-on-one advice regarding your small business idea or plan with Mike Brcic.

Come and meet Mike Brcic at the 2015 Entrepreneur-in-Residence Launch on:

Date:  Wednesday, October 7th, 2015
Place:  Elizabeth Beeton Auditorium, 1st Floor, Toronto Reference Library
Time:  6:30 pm to 8:00 pm

All are welcome! 

Find out about Cold Calling at Fairview Branch

April 9, 2015 | Thomas | Comments (0) Facebook Twitter More...

Talking on the phone by Daniel Foster

Cold calling (or the act of soliciting business from a client you have had no previous contact with) is a practice that has both its advocates and its detractors. Criticised by some as a way of drumming up new business that’s heavy on investment and low on return, advocates argue that when done properly, cold calling can be an excellent and effective way to increase your business’ client base.

Continue reading "Find out about Cold Calling at Fairview Branch" »

Meet with a Small Business Advisor

March 27, 2015 | Thomas | Comments (0) Facebook Twitter More...


Ready to Start or Grow Your Business?

Book-A-Business Advisor at the Toronto Public Library

 

Idea Plan ActionAre you an entrepreneur currently researching, starting or running a business in Toronto? If so, Fairview Branch is excited to announce a new pilot project with Enterprise Toronto that you might be interested in!

Enterprise Toronto is a one-stop source to start and grow your small business. Its team of small business advisors can help you make the right decisions during your business start-up and help develop your management capabilities as your business venture grows. The consultations are free and services include: 

Continue reading "Meet with a Small Business Advisor" »

Welcome! We are specialized librarians in our business department and we write about current issues for small business owners and those interested in personal finance matters. For more information and resources see our Small Business & Personal Finance page.