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Market Research with Library Resources

February 1, 2016 | Christina | Comments (0)

Market Research with Library Resources 

Toronto Public Library provides information in a variety of formats. These include downloads and ebooks, DVDs, articles and online research. Additional help is available by consulting a librarian in the branch, calling Answerline (416-393-7131), or by using our email or online chat service, Ask a Librarian. You can also Book a Librarian (a 30-to-60 minute personal appointment with a librarian).

Getting Started 

The Business, Science and Technology Department of the Toronto Reference Library (3rd floor) has many resources related to market research. For additional information please ask at the Information Desk.


Searching the Library Catalogue Using Suggested Subjects or Keywords

Subjects:

Associations – Canada – directories

Business enterprises – Canada - statistics

Canada – economic conditions – statistics

Consumers – research

Consumer behaviour - research

Economic indicators – Canada

Industries - Ontario - Toronto region - directories

Internet marketing

Marketing research

Marketing research – Canada

Marketing research - methodology

Marketing – Canada - periodicals

Market surveys – Canada

Market surveys – Canada – statistics

New products – management

Questionnaires - methodology

Small business - Canada - finance - statistics


Keywords
      

Market surveys                              

Market research

Marketing management   

Marketing plans

Marketing strategy

 

Checking the Shelves

Relevant call numbers:

330.971

338.09

338.439

337.74097

380.109

658.800

658.83

658.83028 

RMA  Annual Statement Studies


Company Information 

Contact Toronto

Ontario Business-to-Business Sales & Marketing Directory. 4 vols. 

Regional Directory.  Ontario [Dun & Bradstreet]

Scott’s Directories:  Ontario Business. 4 vols.


Using Online Sources

Toronto Public Library provides access to a wide range of online resources, such as downloads and eBooks, as well as articles and online research. Most of these resources can be accessed outside the library from the Library's website with a valid Toronto library card.
 

Find Your Way…Downloads & eBooks

Click on Downloads & eBooks from the FIND YOUR WAY section of the Library's homepage. Click on eBooks & Digital Content: Start Here to find Getting Started with Library eBooks. From the Downloads & eBooks page, select OverDrive eBooks and eAudiobooks. Our largest eBook collection, OverDrive includes current non-fiction, videos and audiobooks. Click on Business & Careers under eBook Nonfiction to browse all titles in this category.   
 

Find Your Way…Articles & Online Research

Click on Articles & Online Research from the FIND YOUR WAY section of the library’s homepage, select Databases & Research Tools by Topic and then Business & Careers. (Or, just enter the title of the database in the main search box of the homepage, or browse using the A – Z List of All Databases).

Suggested Databases:

Marketline (available at TRL and NYCL branches only)

Scott’s Business Directories Online

Safari Tech & Business Books Online


Find Your Way…Small Business                                         

Click on Small Business from the FIND YOUR WAY section of the library’s homepage to find Spaces to Meet and Work, Expert Staff Assistance, Specialized Business Resources, and business-related Programs and Seminars.


Recommended Websites 

Click on Books, Video, Research and More from the library’s homepage, select Recommended Websites, and then Business, Finance and Economics. To find websites on doing market research click on Small Business and Entrepreneurship/Research Tools.           

 

Demographic Information

Census Profile, 2011 Census

NHS Profile [National Household Survey], 2011 Census

Report on the Demographic Situation in Canada, 2008 to 2012  
 

Business/Industry Performance/Company Information

Canadian Companies Capabilities

Financial Performance Data

Key Small Business Statistics

SEDAR Issuer Profiles

SME Research and Statistics

Toronto Industry Profiles


Additional Sources

Associations

Various associations and organizations produce newsletters and websites. They may contain very specific and specialized information and are useful sources of information regarding news, developments, new products and suppliers in an industry. For example, in Canada the Restaurants Canada and the Retail Council of Canada have websites with statistics on their industries and major trends.
 

Magazines/Newspapers

Trade Publications and Directories 

Trade publications often contain information on competitors and new products. They may also have information about industry developments, issues, forecasts and market surveys. Trade, professional or business associations (e.g. local Chamber of Commerce) can be another good source for market information. These associations may have market research available pertaining to their industry. These reports can sometimes be purchased. In some cases, this material will be sold only to members.
 

Vertical Files – Industry Files 

Located behind the Business, Science and Technology Department Information Desk, they include recent printouts and clippings from various sources for Canadian industries. Press releases, pamphlets and other sources of information about industries may also be included.


See Also

Business Directories : City of Toronto and Area
Researching a Canadian Company
Researching a Canadian Industry
Starting a Small Business in Canada

Need Help Doing Your Tax Return?

January 16, 2016 | Thanusa | Comments (0)

Tax season is soon approaching!

 Tax

Do you or do you know someone who needs help doing taxes?

North York Central Library (and other branches) is once again offering FREE community income tax service provided by Chartered Professional Accountants. Qualified accountants will help individuals to fill out their 2015 Income Tax Returns.

Do you qualify for the service?

The service is available to single persons with incomes under $30,000 or families with an income of under $40,000.

Note: Interest income must be under $1,000. The accountants will not handle self-employment income or rental income. 

Below lists the documents to bring with you:

  • a copy of your completed 2014 Income Tax Return along with "Notice of Assessment" sent to you by the government
  • all T4, T5, T3, etc.
  • Property Tax Bill for 2015
  • rent receipts
  • TTC Metropasses
  • Students - post-secondary must have tuition forms T2202 

Registrations are taken on the day you arrive on the following dates, times, and locations:

Saturdays

March 5, 12, 19

Held in the concourse level of North York Central Library

10:00 am to 4:30 pm (last session at 3:45pm)

 

Mondays, Tuesdays, and Fridays

March 15, 22

April 5, 11, 15, 19, 25, 29

Held in room 2/3 at North York Central Library

6:00 pm to 8:30 pm (last session at 7:45pm)

 

Wednesdays

March 30, April 27

Held in room 1 at North York Central Library

6:00 pm to 8:30 pm (last session at 7:45pm)

 

If you need more information, please call North York Central Library at 416-395-5613.

 

Reading Recommendations from Mike Brcic, 2015 TPL Entrepreneur in Residence

January 2, 2016 | Christina | Comments (0)

Mike Brcic, 2015 TPL Entrepreneur in Residence, has completed his residency at the Toronto Public Library.  
  

Mike Brcic, 2015 TPL Entrepreneur in Residence
Mike Brcic, 2015 TPL Entrepreneur in Residence

                                                 
Before leaving, Mike recommended a list of books for aspiring entrepreneurs. The titles are:

Entrepreneur Roller Coaster Scaling Up Delivering Happiness
Entrepreneur
Roller Coaster
Scaling Up Delivering Happiness
To Sell is Human Fortune at the Bottom of the Pyramid Start with Why
To Sell is Human Fortune at the Bottom
of the Pyramid
Start with Why

 

Looptail Automatic Customer Getting to Maybe
Looptail Automatic Customer Getting to Maybe
                          Business Model Generation                                
  Business Model Generation  

For more titles, search the Toronto Public Library catalogue with the recommended subjects:

'Tis the Season for Giving

December 21, 2015 | Raymond | Comments (1)

The holiday season is the time of year when most Canadians consider giving to charities. There are many worthy causes out there, and for those who are too busy to volunteer, a quick and easy financial donation is a great way to make a difference.

No matter how big or small, donating to a charity can have positive personal effects including increased satisfaction, a sense of civic engagement and even reduced stress. Furthermore, charitable contributions reduce your taxable income, meaning that you could potentially pay less taxes. For a detailed guide on how to claim a charitable tax credit, please visit the Canada Revenue Agency website.

Charities often receive a large portion of their annual totals in December. This is because many donors choose to give a one-time lump sum. An alternative method of donating is to commit to a monthly contribution. Charities prefer this because it provides them with a more predictable cash flow. For more information on ways to donate strategically, consider borrowing the titles below.

Charity and Philanthropy for Dummies Give Smart Master Your Philanthropy  Giving 2.0

Staff at the Toronto Public Library support the Toronto Public Library Foundation and United Way. I routinely donate to the Canadian Red Cross after each major natural disaster. It's always a good idea to do some research into the charity to see how your money gets spent. Either way, setting aside some money to give to a charity of your choice can be rewarding both personally and financially.

Top 6 Qualities of Great Leaders

December 11, 2015 | Elsa W | Comments (0)


Image from Flickr's Creative Commons (Steve Depolo). This file is licensed under the Creative Commons, 2.0 Generic.

Consider some of the leaders you have admired, in the past and present, and you will likely see some common traits among them.

Here are some top traits that leaders have:

Integrity - Great leaders not only set the rules, but they live by them. People want to work with a leader they can trust, a leader with morals, values, and honesty. Ultimately, if a leader lacks integrity, they will not be respected, trusted or followed.

Compassion - Great leaders not only have great ambition but great humility. Instead of using their ambitions to inflate their ego, they use them for the greater good. These leaders, like the Dalai Lama, are very effective and inspiring.

Confidence - Having the confidence to make decisions is paramount. Confidence is also reassuring to the rest of the team and will help them feel confident in their leaders.

Creativity - Creative thinking allows leaders to think past the status quo. Also, creative leaders can potentially make the most of too little time, and too much to do with their out-of-the-box thinking.

Intuition - This trait requires a combination of great pattern recognition, wisdom, trend anticipation, personnel insight and confidence. These attributes ultimately lead to successful decision-making, a key skill for leaders.

Visionary - Inspiring the team to see the vision of the successes to come is vital. Visionary leaders are always charging ahead to where they want to be tomorrow.

Although some people just seem to be natural leaders, everyone can learn what it takes to be an effective leader. You can learn how to be a leader through the Library’s subscription to Lynda.com (available for free to TPL customers). Lynda.com offers over 3,500 video tutorial courses led by industry experts on topics including a leadership course. Log into Lynda.com through the library website with your library card to learn how to transform your leadership potential.

Also, check out your local Small Business Network. No two businesses and industries are alike, but successful leadership principles are largely universal. So, learn by emulating what successful business owners and leaders have done to succeed.

What are some other important leadership traits you think should have made this list?

Starting a Small Business in Canada

December 1, 2015 | Christina | Comments (0)

  Image1 

Starting a Small Business in Canada 

Toronto Public Library provides information in a variety of formats. These include downloads and ebooks, DVDs, articles and online research.  Additional help is available by consulting a librarian in the branch, calling Answerline (416-393-7131), using our email or online chat service, Ask a Librarian. You can also Book a Librarian (a 30 to 60 minute personal appointment with a librarian).

 
Getting Started  
The Business, Science and Technology Department of the Toronto Reference Library and the Business Department of the North York Central Library have many resources related to starting a small business in Canada.  For additional information please ask at their Information Desks.  


Searching the Library Catalogue

Suggested Subjects or Keywords:

Subjects

New business enterprises -- Canada -- Handbooks, manuals, etc.
Small business -- Canada -- Handbooks, manuals, etc.
Entrepreneurship -- Canada -- Handbooks, manuals, etc.

Keywords  

Small Business
           

Checking the Shelves

Relevant call numbers

658.022
658.041
658.11
658.15224
658.4012
658.8
 

Suggested Titles:

General Small Business 

The eventual millionaire: how anyone can be an entrepreneur and successfully grow their startup

Grow:  hot to take your DIY project & passion to the next level and quit your job

Grow regardless:  of your business's size, your industry or the economy--and despite the government!

Run your business, don't let it run you: learning and living professional management

Sell local, think global: 50 innovative ways to make a chunk of change and grow your business

The young entrepreneur's guide to starting and running a business: turn your ideas into money!
 

Business Plans

Business Plans Handbook: a compilation of actual business plans developed by small business throughout North America 

The one-hour business plan: the simple and practical way to start anything new 

Preparing effective business plans: an entrepreneurial approach 

Write your business plan: get your plan in place and your business off the ground

Writing a convincing business plan 


Using Online Sources

Toronto Public Library provides access to a wide range of online resources, such as downloads and eBooks, as well as articles and online research. Most of these resources can be accessed outside the library from the Library's website with a valid Toronto library card.

 
Find Your Way…Downloads & eBooks

Click on Downloads & eBooks from the FIND YOUR WAY section of the Library's homepage. Click on Downloads: Start Here to find Getting Started with Library eBooks and Help for new users. From the Downloads & eBooks page, select OverDrive eBooks and eAudiobooks. Our largest eBook collection, OverDrive includes current non-fiction, videos and audiobooks. Click on Business & Careers under eBook Nonfiction to browse all titles in this category.    


Find Your Way…Articles & Online Research

Click on Articles & Online Research from the FIND YOUR WAY section of the library’s homepage. Select Databases & Research Tools by Topic and then Business & Careers. (Or, just enter the title of the database in the main search box of the homepage, or browse using the A – Z List of All Databases).

Suggested Title:

Safari Tech and Business Books Online 


Find Your Way…Small Business    
                                  

Click on Small Business from the FIND YOUR WAY section of the library’s homepage to find Spaces to Meet and Work, Expert Staff Assistance, Specialized Business Resources, and business–related Programs and Seminars.


Recommended Websites 

To find websites on Small Business and Entrepreneurship, click on Books, Video, Research and More from the library’s homepage, select Recommended Websites, and then Business, Finance and Economics. 

Suggested Websites:


Demographic Information

Census Profile, 2011 Census

NHS Profile [National Household Survey], 2011 Census

Report on the Demographic Situation in Canada  


Business/Industry Performance/Company Information

Canadian Companies Capabilities

Financial Performance Data

Key Small Business Statistics

SEDAR Company Profiles

SME Research and Statistics

Toronto Industry Profiles


Additional Sources


Magazines/Newspapers

Canadian Business


Vertical Files – Industry Files

Located behind the Business, Science and Technology Department Information Desk at the Toronto Reference Library, they include recent printouts and clippings from various sources for Canadian industries. Press releases, pamphlets and other sources of information about industries may also be included.


See Also

Business Directories : City of Toronto and Area
Market Research with Library Resources  (to be published in the near future)
Researching a Canadian Company
Researching a Canadian Industry

 

Personal Budgeting – Tips for First Timers

November 21, 2015 | Raymond | Comments (2)

We’ve all been there; life gets tough financially and we somehow just have to make it work. Budgeting is a tool that helps manage these difficult times to ensure that all of your important priorities and obligations are met.

Here are some tips to get you started:

  1. Understand why you are budgeting. Are your debt levels getting too high? Are you saving up to make a big ticket purchase? Do you expect your income to change significantly in the near future? Once you know why you need to budget, it’ll be easier to commit to it for the long term.
  2. Know what your current income sources are and calculate the appropriate amounts. Employment and investment income are subject to taxes. Use this Tax Calculator to see what your post-tax income is. Do you have other income on the side that fluctuates (tips from work, gifts from family/friends)? Try and calculate an average amount based on prior years.
  3. Be honest with your spending patterns and identify what could be considered luxuries. Look at some past receipts and credit card bills. Do you eat out at restaurants often? Do you enjoy going to the movies or splurging on new clothes? Get exact numbers and see where you could cut back without reducing your quality of life too much.
  4. Start simple. Use a pen and paper if you want. Or try Microsoft Excel spreadsheets. You could even put cash in labelled envelopes (groceries, clothes, etc.) and stop spending once that envelope is empty until your next refill date. More sophisticated software programs (Quicken, Microsoft Money) are available, but don’t feel obligated to use them until you’re ready.
  5. Don’t be afraid to adjust and start over. It’s ok to go over your first budget. Sometimes unexpected expenses or circumstances arise. When this happens, go back and investigate what went wrong so you can take it into consideration next time.

Keep at it and good luck! If you’re interested in reading more, check out some of these titles:

                     Dave Ramsey's Complete Guide to Money Managing Money Cash and Credit Information For Teens                 The Everything Budgeting Book The Only Budgeting Book You'll Ever Need Budgeting and Banking Math                            Managing My Money Quicken 2015 The Official Guide 

 

ConsumerReports.org: Five Things You Need to Know and More...

November 18, 2015 | Tiziano | Comments (1)

It’s almost the holidays and that means shopping. Or maybe your fridge just stopped working or you can’t go any longer without a car now that you have kids. We can help. ConsumerReports.org and its parent magazine Consumer Reports remain one of the most important and frequently used publications available to Toronto Public Library customers.  This resource provides access to ratings of more than 7,000 products which have been tested in labs and testing sites by 140 researchers and technicians. 

Consumer Reports, the paper publication from which ConsumerReports.org originated, has a long history: it has been around since 1936 and has helped consumers evaluate the strengths and weaknesses of products as well as assess their potential dangers and health hazards. 

The following are some of ConsumerReports.org’s most important features:

1.    Search  capability

  • From the home page, you can search for a product (e.g. washing machines) by using the search box.
  • The result of the search will retrieve a page with an Overview of the product, its Ratings and Reliability and other key information.

Consumer report menu

2.    Filter Ratings and Reliability results

  • Select the Ratings and Reliability tab, you will then see a list that evaluates the product’s different brands and models with the ratings ranked from best to worst.
  • You can then filter the results and compare detailed ratings, features and specs of up to five brands or models. Select the box on the left of the model and click on Compare at the top of the screen.

  Ratings and Reliability resultsRatings 2

  • Select the box next to “Show only Recommended” on the left hand side of the screen and go directly to Ratings and Details for products recommended by ConsumerReports.org

3.    Choose Canadian Consumer Resources

        You can view Canadian product information by going to the bottom of the home page and selecting “Canada Extra” under “Our Site”.

4.    Access to videos with product overviews

        The “Buying Guide” section of each product contains short videos offering quick tips highlighting the importance of certain features when searching for the best model.  For in-depth  information, refer to written descriptions of the “Buying Guide” section. You can also access  Video clips from the “Video Index” link at the bottom of the home page under  “Our Site”.

5.    Browse

       From the home page, you can easily browse products:

  •         alphabetically
  •         which have been recently tested and
  •         from within broad categories such as Cars, Electronics, Appliances, etc. You find the broad categories at the top of the page.

Categories

ConsumerReports.org is one of the most trusted publications in the world. This publication empowers people to make better and informed choices about products and services.

You can always access ConsumerReports.org at a library computer, however, if you have a library card, you can also browse it and search it from the comfort of your home at your own computer. Should you have any question about this e-resource, do not hesitate to call or ask staff at any of Toronto Public Library branches or call Answerline at 416-393-7131.

Raising $$$ for Startups

November 13, 2015 | Christina | Comments (0)

2015 Entrepreneur in Residence at TPL

Mike Brcic

Mike Brcic

Mike Brcic, TPL's Entrepreneur in Residence and founder of Sacred Rides, leads a panel discussion and Q&A on fundraising options available to Canadian entrepreneurs, with experts from the crowdfunding, banking, and equity sectors.


This popular program will be offered twice:

Thursday, November 19, 2015
6:30 pm - 8:00 pm
Toronto Reference Library, Atrium - 1st Floor

Guest Speakers:
Ilana Ben-Ari, Twenty-One Toys
Pat Cook, Tormont Group
Susan Henry, Alterna Savings
Nena Kulakovska, Business Development Bank of Canada

and

Tuesday, December 1, 2015
6:30 pm - 8:00 pm
North York Central Library, Auditorium

Guest Speakers:
To be announced.

These two events are free and all are welcome.


If unable to attend, visit the Business & Personal Finance blog for advice written by Mike.   Read his very interesting blog Starting a Business has never been Easier.   It is filled with many suggestions and links to useful tools and resources for entrepreneurs. 


Remember to check out the available resources for entrepreneurs and/or small businesses in relation to raising $$$ for your small business at the Toronto Public Library.  The Business & Personal Finance Blog Financing Your Business provides a summary of recent titles that are available.
 

For other Small Business programs throughout the Toronto Public Library system, visit the Small Business Programs & Seminars web page.

Intellectual Property for Small Business

November 11, 2015 | Elsa W | Comments (0)

Intellectual property (IP) refers to the creative products of the mind such as inventions, music and literary works which are protected by a set of laws and legal rights including copyright, trademark, patent, industrial design.

Intellectual property can:

  • Establish rights and ownership of intellectual creation, enabling IP owners to profit from their creative efforts.
  • Prevent competitors from copying a business' product or service.
  • Secure a business' unique identity and image.

For many start-ups, the only advantage they have is a better way of doing something. As a small business owner, you should consider your IP asset planning as an essential part of your business strategy. Learn more about what intellectual property is and its importance to entrepreneurs by attending this upcoming seminar at North York Central Library.

 

WHEN: Thursday, December 3, 6:30 pm

WHERE: North York Central Library, Auditorium

WHAT: Intellectual Property: What's In it For Me?

WHO: Mark Biernacki, Partner at Smart & Biggar

Registration is FREE. Click here to register.

 

If you cannot make it to this event, check out the following recent titles on intellectual property:

The inventor's bible : how to market and license your brilliant ideas Guide to intellectual property : what it is, how to protect it, how to exploit it The innovative entrepreneur

  The innovation handbook how to profit from your ideas, intellectual property and market knowledgeCanadian copyright lawWhat's wrong with copying?

The mom inventors, inc. handbookThe eureka myth : creators, innovators, and everyday intellectual propertyIntellectual property : the tough new realities that could make or break your business

Welcome! We are specialized librarians in our business department and we write about current issues for small business owners and those interested in personal finance matters. For more information and resources see our Small Business & Personal Finance page.