Beer - our national beverage?
Canadian summers (well and winters for that matter) are the perfect time to pop open a cold beer and enjoy. Most people would agree that a hot day is made much more tolerable by the addition of a nicely chilled beer.
Beer is big business in Canada. According to an industry profile of Beer in Canada in Marketline, by 2015, the Canadian beer market is forecast to have a value of over 11 million dollars, which is an increase of 3.5% since 2010.
As most beer drinkers know, the industry has exploded in the past few years with the introduction of a number of specialty products, including ice beer and the explosion of "microbreweries". Premium lager is still the beer of choice, accounting for almost 37% of sales in Canada. Canadian beer drinkers represent almost 8% of the total America's beer market value.
According to the report, the top 3 players in the market (Anheuser-Busch InBev, Molson Coors and Moosehead Brewing) represent a little over 87% of the sales of beer in Canada.
Want to read more about the history of beer in Canada? Try one of these titles available at a number of TPL branches:
Want to research another industry? Check out Marketline as well as a number of other databases available through our website and in library branches.