Here's my number so call me, maybe? Energize your business card.
Entertainment Weekly has called it the song of the Summer of 2012 - a little ditty by our own Canadian singer Carly Rae Jepsen. "Call Me Maybe" is a catchy little tune about a girl trying to get a guy's phone number and the lengths she goes to get it.
The song has unintentionally inspired another whole side line - business cards with part of the lyrics on it. And while most people are using them as informal personal cards, it underlines the importance of having a card that stands out.
What makes a good business card? According to Patricia Schaefer in her web post, Avoid The Nine Most Common Business Card Blunders there are a few things to keep in mind when designing a business card. They may seem like common sense, but little things add up. She suggests:
- Leave your contact with a card that looks great.
- Use high quality paper stock in printing the card.
- Choose a logo that ties it and your business visually.
- Use a standard size card that will fit into a wallet or card holder.
- Choose an uncluttered design.
- Select a font and type that are readable.
- Make good use of colors.
- And finally, distribute them - don't let them stay in your desk drawer and gather dust.
Check out a few ideas in this series of titles available at TPL branches: