« Previous | Main | Next »

Why Are They Leaving? When Your Social Media Customers Sign Off For Good

February 24, 2011 | Margaret W. | Comments (3) Facebook Twitter More...

There is a lot of information out there about how to build your business through social media.  Building a Facebook fan base or a Twitter following is starting to feel easier to people.

But keeping those fans and followers once they've "signed on" is a whole other issue.

Why do customers break their connections to social media? 

A new study aims to answer this question. Performed by ExactTarget and CoTweet, The Social Break-Up looks at "why consumers end brand relationships, how they go about terminating these relationships, and the impact of this 'social break-up' on consumers' intent to do business with brands in the future." (from the study).  Have a look.

You may also want to read the following two articles from social media blogs, which discuss the study:

Top Reasons Why Consumers Unsubscribe Via Email, Facebook and Twitter is a blog post on Mashable which summarizes the study.

Invitation Avalances, Attention Infidelity, and the Science of the Social Breakup, from Jay Baer's Convince & Convert blog.

This third article doesn't refer to the study, but does address the topic:  How to Keep Fans and Influence People on Facebook from Kikolani, a social media blog.   

It's a very important topic for businesses that participate in social media!

Comments

Welcome! We are specialized librarians in our business department and we write about current issues for small business owners and those interested in personal finance matters. For more information and resources see our Small Business & Personal Finance page.

Your comments, posts, messages and creative content are welcome, provided they encourage a respectful dialogue and comply with the Library's mission, values and policies.
Terms of Use