I'm guilty of reading pretty books. Chances are, you've been sucked into that too.
I recently had the pleasure of listening to Peter Mendelsund, sought-after book cover designer, talk a little about what goes into the process of design.
If you think you haven't heard of him or seen his work, think again:
Here is some of his Kafka art:
Looking familiar yet?
An avid reader himself, Peter describes the process of interpreting a book into a single look as sometimes exhausting, but a great chance to connect words and art to make sometimes simple, but memorable, covers. For The Girl with the Dragon Tattoo, he drafted nearly fifty versions before he settled on the subtle swirls we now know so well.
As he's often asked to do covers for many works by a single author, he plays with thematic elements that become a thread through them all: note his use of the eye in his Kafka series. (Some of his art has become so iconic, it's even made it onto phone cases and tote bags, which Peter finds both "strange and awesome.")
With other covers, he will focus on the particular feel of a book rather than a straight forward representation of 'what it's about'. In his design of Lolita, he reminds us that the story is still often child-like, and as a reader, he could never quite shake the idea that lovely Lo is really just a little girl despite the very adult situations. The pink paper cut out, phonetic spelling, and girl-ish handwriting covers allude to that.
A lot of thought goes into designing the jackets of these books. Many of the titles have been published before, so a designer's job is often attempting to re-interpret a story or character and appeal to a broad audience. If you want to check out more of Peter's eye-catching designs, take a peek at his latest art book, the aptly titled Cover. And as if it wasn't quite ambitious enough, he's also released another book, What We See When We Read, this year. You can also read a review from the National Post about it that explores how we visualize and create meaning when we read.
If you're feeling inspired by all of this book jacket eye candy and are suddenly re-thinking your current career path, Peter also offers an online design course.
Of course, there are tons of other memorable, distinctive and gorgeous book covers from all over. Maybe you've heard of a little something called Jurassic Park?
This easily recognizable cover art is courtesy of designer Chipp Kidd. He's also written a book for would-be designers called Go: A Kidd's Guide to Graphic Design.
His design work is hugely diverse, with covers ranging from the deceptively simple...
...to dazzling, colourful images that catch you off guard:
Cool It by Bjorn Lomborg
As Chip Kidd says,
“Book designers responsibility is three fold. To the reader, to the publisher and most of all to the author. I want you [the reader] to look at the author’s book and say,
‘Wow, I need to read that.’”